Press Releases

BSS Industrial customers in pole position for Formula Win

31 July 2009

BOSS Formula Win

BSS Industrial customers could be in with a chance of experiencing life in the fast lane at the Monaco Grand Prix thanks to its summer BOSS Formula Win promotion.

Any customer buying four different BOSS products until 30 September will be placed in pole position to win one of three trips to a European Grand Prix in 2010. 

On purchasing their goods, customers will be given a scratch card to win prizes ranging from four BOSS collectible model cars to a real driving experience at Rockingham, Europe’s fastest racing circuit. All cards winning or losing will be placed in to a prize draw for the chance of winning a trip to next year’s Grand Prix in either Monaco, Italy or Britain.

Peter Sullivan, BSS Industrial Operations Director, said: “The popularity of Formula 1TM as a spectator sport is unquestioned and the recent successes of Lewis Hamilton and now Jenson Button and Brawn GP make it even higher profile.  We’re rewarding our customers with the chance to win the trip of a lifetime as well as offering thousands of instant win prizes through our trade counters.”

First place in the Formula Win prize draw includes a three night stay for two to the Monaco Grand Prix. Taking second place, customers will receive a night at the Italian Grand Prix and third place will win a trip for two to the British Grand Prix, all taking place next year.